CCL OBJECTIVES

For Businesses :

  • Facilitate training and business advice for 25 aspiring and established business owners
  • Provide 6 learning sessions and 1 preparation session to assist business owners in developing a final business presentation
  • Facilitate learning sessions where participants are introduced to topics and practical information necessary for running the day-to-day operations of a growing business
  • Develop interactive learning sessions where participants hear from and interact with the facilitator who shares practical information on business management and then, from a panel of experienced subject matter experts with various perspectives and different backgrounds
  • Facilitate opportunities for participants for hands on learning, interaction with other participants and interaction with practitioners and subject matter experts
  • Create environments for learning with participants at similar growth points
  • Ensure business owners understand their pricing model, profit margins, monthly expenses and revenue and sales goals
  • Measure the learning of presented information with weekly homework assignments and a final business presentation on April 20, 2021
  • Facilitate effective communication between Business Owners and Students

To graduate, Businesses must:

  • Attend class
  • Submit weekly homework assignments
  • Meet with their assigned students and provide timely feedback and input
  • Give a Practice Presentation on April 12th or 13th 2021
  • Give a Final 15 minute presentation on April 20th 2021

 


Important Links:

Business Advisory Calls with Will Holmes: https://whc.as.me/ccl

General Questions: Tracy Akinade tracy.akinade@jhu.edu 

Questions for Will? Email Tatiana@whcusa.com

Template for Business Presentation for Businesses (Due April 20, 2021)

 


LEARNING SESSIONS


Week One for Businesses
Monday, March 1, 2021 | 6pm to 9pm | Zoom Log In for Businesses 

Tuesday, March 2, 2021 | 6pm to 9pm | Zoom Log In for Businesses 

Topic: Introductions, Program Orientation & Business Challenges
Facilitators: Tracy Akinade, Mike Doyle and Will Holmes

During this 3 hour session, we will discuss the goals of the program, expectations and the final presentation. Participants will introduce themselves and share (in 3 minutes): Name; Business Name; Target Customers and 12-month Revenue Goal. We will discuss the importance of the 12 month Cash Flow Projections, which will be the foundation of planning the growth of the business.

HOMEWORK WEEK 1

Resources:

Class Videos: Monday Presentation  | Tuesday Presentation

Friday Accounting Q&A


 


Week Two for Businesses 
Monday, March 8, 2021 | 6pm to 9pm | Zoom Log In

Tuesday, March 9, 2021 | 6pm to 9pm | Zoom Log In

Topic: Building a Sustainable Organization’s Infrastructure
Facilitator: Will Holmes
Panelists:  TBD

During this 3 hour session, for the first half, the facilitator will lead an interactive discussion on the Participants’ greatest challenges and how to address them with market research, customer segmentation, infrastructure, technology, planning and coordination of people and processes. During the second half, we will be joined by a panel of successful business leaders who will share their experiences, take questions and offer advice. Homework will be assigned to be submitted by the next class.

HOMEWORK WEEK 2

Resources:

Class Videos: Monday Presentation / Panel  | Tuesday Presentation / Panel 

Friday Accounting Q&A


 


Week Three for Businesses 
Monday, March 15, 2021 | 6pm to 9pm | Zoom Log In

Tuesday, March 16, 2021 | 6pm to 9pm | Zoom Log In

Topic: Leading People & Planning for Growth
Facilitator: Will Holmes
Panelists: TBD

During this 3 hour session, for the first half, the facilitator will lead an interactive discussion on the Participants’ greatest challenges and how to address them with effective techniques for assessing the needs of the market, identifying organizational goals and creating win/ win situations with team members to ensure success. We will also discuss pricing, operational strategy, basic project management and allocation of time, people and resources. During the second half, we will be joined by a panel of 3 successful business leaders who will share their experiences, take questions and offer advice. Homework will be assigned to be submitted by the next class.

HOMEWORK WEEK 3

Resources:

Class Videos: Monday Presentation/ Panel  | Tuesday Presentation/ Panel


 


Week Four for Businesses 
Monday, March 22, 2021 | 6pm to 9pm | Zoom Log In

Tuesday, March 23, 2021 | 6pm to 9pm | Zoom Log In

Topic: Marketing & Selling B2G, B2B & B2C
Facilitator: Will Holmes
Panelists: TBD

During this 3 hour session, for the first half, the facilitator will lead an interactive discussion on the Participants’ greatest challenges and how to address them with effective market research, identifying target customers, lead generation, business development, proposal writing, strategic partnerships and relationship building. During the second half, we will be joined by a panel of representatives from government procurement offices and local anchor institutions who want to do business with smaller companies.  They will share their experiences, take questions and offer advice. After the panel, we will have a discussion on social media strategy and management. Homework will be assigned to be submitted by the next class.

HOMEWORK WEEK 4

Resources:

Class Videos: Monday Presentation/ Panel | Tuesday Presentation/ Panel
Download- Marketing B2G, B2B & B2C


 


Week Five for Businesses 
Monday, March 29, 2021 | 6pm to 9pm | Zoom Log In

Tuesday, March 30, 2021 | 6pm to 9pm | Zoom Log In

Topic: Accounting, Human Resources, Legal, Taxes & Insurance
Facilitator: Will Holmes
Panelists: TBD

During this 3 hour session, for the first half, the facilitator will lead an interactive discussion on the Participants’ greatest challenges and how to address them with better compliance and internal controls. We will examine best practices in Human Resources, Accounting, Contracts, Taxes and Insurance. During the second half, we will be joined by a panel consisting of a HR consultant, accountant, attorney and a financial advisor. They will share their experiences, take questions and offer advice. Homework will be assigned to be submitted by the next class.

HOMEWORK WEEK 5

Resources:

Class Videos: Monday Presentation/ Panel | Tuesday Presentation/ Panel
Download


 


Week Six for Businesses 
Monday, April 5, 2021 | 6pm to 9pm | Zoom Log In

Tuesday, April 6, 2021 | 6pm to 9pm | Zoom Log In

Topic: Preparing for Capital & Essential Financial Documentation
Facilitator: Will Holmes
Panelists: TBD

During this 3 hour session, for the first half, the facilitator will lead an interactive discussion on the Participants’ greatest challenges and how to address them with accessing capital from various sources and preparing the financial documentation and narratives necessary to attract funding. During the second half, we will be joined by a panel of lenders, investors and accountants who will share their experiences, take questions and offer advice. Homework will be assigned to be submitted by the final session.

HOMEWORK WEEK 6  –>>Business Owners must complete homework questionnaire and schedule a one-on-one with Will Holmes to discuss their progress on their final presentation. Use this link for a 30 minute call: TBA

Resources:

Class Videos: Monday Presentation/ Panel  | Tuesday Presentation/ Panel


 


Week Seven for Businesses
Monday, April 12, 2021 | 6pm to 9pm | Zoom Log In

Tuesday, April 13, 2021 | 6pm to 9pm | Zoom Log In

Topic: Practice Final Presentations
Facilitator: Will Holmes

During this 3 hour session, the facilitator will review the final presentation template and take questions from the Participants. Then the participants will present their draft slides for feedback from the Facilitator.

HOMEWORK: Practice the presentation with the assigned CCL student team and finalize your projections.

Resources:


 


Week Eight for Businesses 

Tuesday April 20th  Graduation for Businesses
Zoom Log In

Topic: Presentations and Graduation
Facilitators: Tracy Akinade, Mike Doyle and Will Holmes

During our final 3 hour session, we will bring together all the Participants in both tracks for presentations. Due the number of Participants and limited time, we will separate into smaller groups in virtual breakout rooms to hear the presentations. Participants can cheer on the presenters and ask questions about their growth plans. After the presentations are complete, we will have a graduation ceremony. Certificates of Completion will be sent digitally to all Participants who completed the program.

Final Presentation Template