CCL OBJECTIVES

For Students: 

  • Facilitate training and business advice for 50 aspiring consultants 
  • Provide 5 learning sessions to prepare students to assist their assigned business owners in identifying solutions for their greatest challenge
  • Provide instruction to students on how to educate their assigned businesses on expenses, profit, pricing and revenue 
  • Facilitate learning sessions where participants are introduced to topics and practical information necessary for running the day-to-day operations of a growing business
  • Develop interactive learning sessions where participants hear from and interact with the facilitator who shares practical information on essential consulting techniques
  • Create environments for practical application with assigned businesses 
  • Measure the learning of presented information with weekly homework assignments and a final student presentation on April 27, 2021
  • Facilitate effective communication between Students and Business Owners 

To receive the Certificate of Achievement and Letter of Recommendation, Students must:

  • Attend class
  • Submit weekly homework assignments
  • Meet with their assigned business and discuss recommendations to address their greatest challenge
  • Prepare a list of recommendations to the business that will address their greatest challenge by April 5th
  • Help their assigned business prepare for their final presentation by April 20th
  • Give a final 15 minute presentation on April 27th

Important Links:

Business Advisory Calls with Will Holmes: https://whc.as.me/ccl

General Questions: Tracy Akinade tracy.akinade@jhu.edu 

Questions for Will? Email Tatiana@whcusa.com

Script for First Consulting Call (Due Week of March 3rd 2021)

Template for Simplified Scope of Work (Due week of March 8th 2021)

Template for Recommendations to Address Greatest Challenge (Due week of April 5th)

Template for Business Presentation (for Businesses- Due April 20, 2021)

Template for Student Presentations (for Students- Due April 27, 2021)


 

CCL Orientation 

Feb 13, 202111am to 12:30pm
Students are introduced to the CCL schedule by Tracy Akinade and receive instruction from Will Holmes on how to lead the first meeting with their assigned businesses.

Resources: Video of WHC Presentation | One Page “Tips for Discovery” 


LEARNING SESSIONS


 


Week One For Students
Monday, March 1, 2021 | 5pm to 6pm | Zoom Log In for Students

Tuesday, March 2, 2021 | 5pm to 6pm | Zoom Log In for Students 

Topic: Meet Your Business, Understand the Need, Establish Scope and Write a Proposal
Facilitators: Tracy Akinade, Mike Doyle and Will Holmes

During this 1 hour session, we will discuss the how to lead a meeting, understand the need, establish the scope and write a proposal. Then, Students will meet with their assigned businesses for 15 minutes. During this first meeting, students will ask the business to describe their greatest challenge. Students will be assigned their first homework assignment which provides an outline for the next meeting with their assigned business. Weekly homework assignments are designed to support effective communication with the assigned business owners and help the students help the business owners prepare for their final presentation. 

Resources:

CCL Student Homework #1

Class Recording: Monday  | Tuesday


 



Week Two For Students

Monday, March 8, 2021 | 5pm to 6pm | Zoom Log In for Students
Tuesday, March 9, 2021 | 5pm to 6pm | Zoom Log In for Students 

Topic: Explaining Expenses and Profit to Business Owners and Submitting Your Scope of Work 
Facilitator: Will Holmes

During this 1 hour session, we will discuss how to help Business Owners understand the expenses associated in running their businesses and how to help them set their profit goals. Students will be assigned their second homework assignment which focuses on using the 12 month cash flow projections excel template. Students should also submit their Scope of Work to their assigned business. Remember to use  simple terms and simple math when explaining the scope and how you will develop your recommendations.  Weekly homework assignments are designed to support effective communication with the assigned business owners and help the students help the business owners prepare for their final presentation. 

Resources:

CCL Student Homework #2

Class Recording: Monday  | Tuesday


 



Week Three For Students- Students are off this week for exams.

CCL Student Homework #3- Do well on your exams! 


 



Week Four For Students

Monday, March22, 2021 | 5pm to 6pm | Zoom Log In for Students
Tuesday, March 23, 2021 | 5pm to 6pm | Zoom Log In for Students 

Topic: Helping Business Owners Identify Products, Services and Pricing 
Facilitator: Will Holmes

During this 1 hour session, we will discuss how to help Business Owners understand how to identify the products and services and customers that will support their pricing model. We will discuss market research techniques and how to navigate government contracting. Students will be assigned their third homework assignment that focuses on helping the customer establish their pricing and target customers. Weekly homework assignments are designed to support effective communication with the assigned business owners and help the students help the business owners prepare for their final presentation. 

Resources:

CCL Student Homework #4

Class Recording: Monday  | Tuesday
Download: Marketing and Selling B2G, B2B & B2C


 



Week Five For Students

Monday, March 29, 2021 | 5pm to 6pm | Zoom Log In for Students
Tuesday, March 30, 2021 | 5pm to 6pm | Zoom Log In for Students 

Topic: Budget Planning and Recommendations on Addressing the Greatest Challenge 
Facilitator: Will Holmes

During this 1 hour session, we will discuss how to help Business Owners better understand their Cash Flow to plan their revenue and sales goals, list expenses associated with having an accountant, lawyer and tax advisor and how to plan profit goals. Students will be assigned a homework assignment which focuses on helping the Business Owner make better decisions on their budget and revenue projections. The homework also asks the student to list recommendations for addressing the greatest challenge. Weekly homework assignments are designed to support effective communication with the assigned business owners and help the students help the business owners prepare for their final presentation. 

Resources:

CCL Student Homework #5

Class Recording: Monday  | Tuesday
Download


 



Week Six For Students

Monday, April 5, 2021 | 5pm to 6pm | Zoom Log In for Students
Tuesday, April 6, 2021 | 5pm to 6pm | Zoom Log In for Students 

Topic: Preparing the Business for the Final Presentation and Delivering Final Recommendations on the Greatest Challenge
Facilitator: Will Holmes

During this 1 hour session, we will discuss how to help the Business Owner prepare their final presentation and how to deliver recommendations on their greatest challenge. Students will be assigned a homework assignment which focuses on tips for helping the student explain the slides on the final presentation to the Business Owner. The Business Owner must complete the slides but the student should provide guidance and assistance with the numbers. Also, the student should give their final recommendations on their greatest challenge this week. Weekly homework assignments are designed to support effective communication with the assigned business owners and help the students help the business owners prepare for their final presentation. 

Resources:

CCL Student Homework #6

Class Recording: Monday  | Tuesday


 


Week Seven For Students

Monday, April 12, 2021 | 5pm to 6pm | Zoom Log In for Students
Tuesday, April 13, 2021 | 5pm to 6pm | Zoom Log In for Students 

Topic: Preparation for Final Presentations 
Facilitator: Will Holmes

During this 1 hour session, we will discuss the final presentation template the students will use to explain how they helped their businesses during the CCL program. In the student’s final presentation, they will discuss the business’s greatest challenge, the recommendations they gave to address that challenge and their observations as the worked with the business to understand their expenses, profit, pricing and revenue projections. The Business Owner must complete the slides but the student should provide guidance and assistance with the numbers. The homework will be to practice the Business Presentation with the assigned business owner and begin to create the Student Presentations for April 27th. 

Resources:

CCL Student Homework #7

Class Recording: Monday  | Tuesday


 


Week Eight for Students

Week of 4/20/21 to 4/26/21: Student Team Meetings with Will Holmes

Businesses graduate on April 20th! Great job helping them prepare! Now, student teams must schedule a call with Will Holmes to discuss their final presentation. 

Resource: Student Final Presentation Template

CCL Student Homework #8: Click this link for a Zoom meeting with Will Holmes to practice your final presentation.  


 


Week Nine for Students

Tuesday, April 27th CCL Final Presentations for Students  Zoom Log In

Topic: CCL Student Presentations and Graduation
Facilitators: Tracy Akinade, Mike Doyle and Will Holmes

During our final 3 hour session, we will bring together all the Students for presentations. Due the number of Students and limited time, we will separate into smaller groups in virtual breakout rooms to hear the presentations. Participants can cheer on the presenters and ask questions about their growth plans. After the presentations are complete, we will have a graduation ceremony. Certificates of Completion will be sent digitally to all Participants who completed the program.